Web 2.0

Trying to end up the discussions about Web 2.0 on the discussion pages.  According to, http://www.mckinsey.com/insights/business_technology/how_companies_are_benefiting_from_web_20_mckinsey_global_survey_results, companies have gained measurable business benefits, including more innovative products and services, more effective marketing, better access to knowledge, lower cost of doing business, and higher revenues. The technology continues to grow.